client
Uni Crest
ROLE
Website design & rebuild
year
2026
Making trust visible before the first conversation
A website for a small advisory service — rebuilt so the people behind it, not a logo, do the convincing.
THE PROBLEM
Parents evaluating a boutique counselling practice had no way to tell it apart from a template agency site — and nothing on the old site let two senior counsellors put their own name and track record behind the promise.
THE APPROACH
The fix wasn’t a redesign for its own sake — it was deciding what actually earns a parent’s trust before they ever speak to a counsellor.
01
Audited the old site against what parents actually needed to decide — proof, not polish.
02
Rebuilt the homepage around the counsellors themselves, with track record stated up front.
03
Rewrote “why us” as specific, scannable reasons instead of general reassurance.
SOLUTION
RESULT
A site that leads with the counsellors’ own track record, rather than a general claim of expertise — built to be believed before the first consult.